Deal Momentum
Opening Prospective Conversations
CASE STUDY DATA
CLIENT
SMA Bio Labs
INDUSTRY
Pharmaceuticals
SEGMENT
B2B Pharma Service
MARKET
USA
What They Do

A Contract Development and Manufacturing Organization (CDMO) providing fully integrated drug discovery, process development, analytical and cGMP manufacturing services across the drug development lifecycle.

The Brief

Open prospective conversations with pharma and biotech companies in the North Carolina region.

What Braket Did

Braket ran a tiered ABM program to open conversations with pharma and biotech companies across the US and Canada, targeting North Carolina specifically.

STEP 1
01

Engaging complex buying committees across disparate CDMO needs in a highly regulated industry.

STEP 2
02

Generic marketing failing to address specific drug pipelines and therapeutic areas.

STEP 3
03

Identifying active buyers and capitalizing on massive industry trade shows.

STEP 4
04

Optimizing for superficial lead volume instead of actual meetings and pipeline progression.

5-Month Results
...
Qualified Conversations
Opened
...
Enterprise Deal
Converted