A leading national senior living and assisted care platform guiding families toward personalized, high-quality care options.
Offset organic traffic loss with an efficient performance marketing effort, driving down high acquisition costs.
Braket built a rapid-testing performance framework to identify highest-intent search queries and optimize for qualified leads over volume.
Sudden organic search volatility causing steep drops in high-intent senior care inquiries.
Inflated lead volume obscuring low qualification rates from casual exploratory visitors.
Excessive cost per qualified lead ($2,100+) eroding unit economics across core metros.
Scaling lead volume across competitive markets without driving up acquisition costs.