Tractors and Farm Equipment Limited, an Indian tractor major incorporated in 1960. One of the largest tractor manufacturers in the world, second largest in India by volume, selling 180,000+ tractors annually.
Build recall among farmers to make TAFE the number one brand in tractors.
Braket built a YouTube-heavy programmatic media mix to build tractor brand recall among farmers nationwide.
Reaching rural audiences at scale where traditional advertising models fall short.
Ensuring ads reach actual buyers, rather than broad, low-intent geographic zones.
Keeping farming audiences engaged through the long, complex tractor purchasing cycle.
Bridging the gap between digital brand awareness and physical dealership footfall.