A PMS platform that reviews multi-asset portfolios across stocks and mutual funds, research-led, built to bring confidence to serious investors' decisions.
Onboard paying users to the platform from a standing start (0 to 1 journey).
Braket ran a 2-touchpoint performance marketing effort to convert search intent into paying subscribers, opening TOFU with tactical SEO content.
Capturing high-intent users actively searching for multi-asset PMS solutions.
Building a large audience of serious investors from scratch (0 to 1 journey).
High drop-off rates from TOFU visitors and establishing product differentiation.
Re-engaging top-of-funnel visitors who didn't convert on the first touch.