An Australian baby nutrition brand offering dietitian-developed, frozen baby food purees, finger foods, allergen introduction packs and toddler meals.
Reverse stagnant e-commerce sales (~$35,000 AUD) and a declining ROAS from ads.
Braket ran a full-funnel growth and lifecycle program to reverse stagnant sales, improve conversion rates, and build lasting customer retention.
Stagnant top-of-funnel traffic and flat social engagement limiting new acquisition.
Declining ROAS from single-touch ad campaigns failing to educate parents on nutrition.
Low e-commerce conversion rates and sub-optimal average order values holding back revenue.
Poor customer retention post-purchase as babies grew into different feeding stages.