A global leader in international education services, connecting students with study-abroad programs in the US, UK, Australia, and Canada.
Digitize the student journey through the newly launched IDP app, turning passive downloads into active, verified university applications.
Braket architected an app-first growth and nurture engine combining gamified onboarding, behavioral push automation, and strategic ASO discovery.
Transitioning prospective students from offline counseling into self-guided app discovery.
High drop-off between app download and complete university application submission.
Escalating paid acquisition costs across hyper-competitive international education keywords.
Isolating which marketing channels generated verified university enrollments vs casual installs.