Lead Quality
Opening Global Conversations
CASE STUDY DATA
CLIENT
Ideal Tech Labs
INDUSTRY
Information Technology
SEGMENT
B2B Service
MARKET
Global
What They Do

A digital transformation house and reseller of Navis, a port operating system used to run port operations globally. They customize and deploy Navis at scale across ports worldwide.

The Brief

Open conversations with key decision makers at port authorities across the globe around Navis customization work.

What Braket Did

Braket ran a full ABM program to open conversations with key decision makers across port authorities globally.

STEP 1
01

Targeting & Buying-Committee Mapping

STEP 2
02

Account Intel & Triggers

STEP 3
03

Persona-Specific Messaging & Multi-Channel Sync

STEP 4
04

Measured on Pipeline, Not MQLs

Program Results
...
Conversations
Opened Globally
...
Sales Pipeline
Contributed