A digital platform and study-abroad consultant simplifying the international university application process, with AI-powered course matching, expert counseling, and visa support.
Improve adoption of a newly launched SaaS product that streamlines student scouting for universities across the UK, USA and Central Europe.
Braket ran a product-led growth strategy to accelerate SaaS adoption among student recruitment agencies and university partners across Europe.
Launching a new B2B SaaS product into a market accustomed to manual scouting processes.
Marketing generating leads without differentiating high-intent SaaS users from casual signups.
High churn rates caused by generic onboarding paths that failed to demonstrate value.
Disconnect between marketing metrics, product adoption, and ultimate revenue growth.