An Indian poultry enterprise and food products company offering fresh chilled chicken, meat, eggs and processed poultry through its retail brand Delfrez.
Drive traction on the newly launched app, a one-time and subscription-based platform for fresh meat, poultry and related products.
Braket built an app-first growth strategy to drive install traction on Delfrez's newly launched subscription meat and poultry platform.
Launching a brand new app in a competitive meat delivery market with zero initial traction.
Building trust and driving immediate adoption among local households.
High drop-off rates after the first purchase and recovering abandoned carts.
Transforming one-time buyers into long-term subscribers for a perishable product.